A Career in Digital Marketing and Social Media Management


Digital marketing encompasses many different topics, such as social media management and content marketing. Anyone interested in exploring these aspects further may pursue a career in this area. Select the best digital marketing and social media manager.

Both jobs demand excellent communication skills, visual and verbal, including responding to public and private messages posted on social media platforms.


Digital marketing is the practice of using digital technologies to promote products and services. It encompasses activities ranging from creating content creation and sharing it on social media to search engine optimization (SEO). Digital marketing plays an integral part in any successful business strategy and should help drive revenue and growth. A professional digital marketer must possess an in-depth knowledge of all facets of digital marketing, measuring results effectively and devising plans to enhance campaign effectiveness.

Social Media Marketing (SMM) refers to the practice of using social media platforms like Facebook and Twitter for branding purposes, increasing sales, and driving website traffic. As social media use becomes ever more widespread globally, businesses have taken advantage of it to reach their target audiences more efficiently and identify untapped markets or potential customers that were once unavailable to them. SMM allows them to target customers more directly as well.

An effective social media manager (SMM manager) understands how each platform functions from a user standpoint and is capable of crafting engaging social media content that resonates with its audiences on these platforms. Furthermore, they will be able to monitor broader cultural trends and craft posts that reflect them; finally, they should also anticipate any issues that may arise on social media and respond quickly in case any arise.

While not required for this role, having a bachelor’s degree in marketing, communications, or business can give candidates an edge. There are also online and offline courses designed to hone digital marketers’ skills while building essential knowledge for their career success.

Digital marketers must remain up-to-date with industry trends, including changes to marketing strategies and social media algorithms. Furthermore, they should be capable of creating an appropriate content strategy tailored to target audiences while meeting company requirements. They should collaborate with other departments, such as PR and marketing, to ensure social media campaigns achieve desired results and share findings and recommendations with team members.

Social media

Social media is an invaluable platform for digital marketing, providing marketers with an effective tool to target specific audiences and drive traffic back to their websites while increasing brand awareness and sales. A social media manager’s primary responsibilities should include developing and implementing the company’s social media strategy, creating and managing online content, and monitoring and reporting on analytics for social media usage.

Social media managers must have the ability to recognize social trends and develop campaigns that are both cost-effective and within budget. Furthermore, they should be capable of handling any crisis that may arise; customers often post negative comments on social media, which require swift responses by social media managers in order to respond efficiently and professionally if customers post negatively related posts about your company or service on these channels. They should communicate professionally with customers and understand how social media affects company reputations.

Social media managers collaborate with various teams within a business’s marketing to ensure all aspects are covered, from web developers and copywriters to graphic designers and copywriters. While this role can be challenging, its rewards can also be many; an ideal candidate for this position would possess experience in digital marketing as well as knowledge about emerging trends on social media.

Social media managers do not require an academic degree in marketing; however, they must possess an interest and passion for digital marketing as well as be aware of current trends. Furthermore, they must work quickly under pressure while having solid analytical thinking abilities.

An extensive portfolio of past clients and projects can also help to expand your clientele base quickly. Social media accounts may prove helpful here, but for even faster client acquisition, creating a website detailing all of your services may prove more fruitful in showing off client work from past projects.

A career as a social media manager can be highly lucrative when working in the appropriate industry. Average daily pay can range between PS225 to PS325 depending on location and organization type; salary figures will also depend on any unique benefits provided to workers by employers.


Analytics allows for a clear view of your business landscape. From customer behavior, market trends, and operational efficiency analysis, analytics can help your company better understand itself and make more informed decisions to boost profits. Intelligent analytics solutions automatically transform raw numbers into visual presentations that make understanding data much simpler compared to spreadsheets of natural numbers; additionally, they enable data mash-ups that provide unique insights.

Social media management is a form of digital marketing that involves creating and posting content to various social media platforms in order to increase a brand’s following and online engagement. In addition, user-generated content analysis, as well as reporting social media metrics to company leaders, is part of social media management’s scope.

Social media managers must possess skills in creating and curating content, managing campaigns, building brand identity, and promoting products or services. Furthermore, they should understand the various social media platforms’ mechanisms for reaching specific target audiences, be familiar with analytics tools for measuring post effectiveness, as well as use them to optimize posts for maximum visibility.

Digital marketers requiring strong analytical abilities should possess those traits to monitor the results of their efforts,  ensure their impact on business operations, and evaluate which tactics work and which need improvement. This information can then help determine what tactics need to be improved upon or dropped altogether.

Social media managers must also be adept at tracking industry trends and using this knowledge to devise new strategies that will increase sales and engagement. Furthermore, they must understand Pull and Push digital marketing – this refers to whether consumers actively seek out marketing content rather than it being sent out without being requested directly – in order to differentiate the two forms of promotion.

Social media managers can be found anywhere, from job boards and agencies to professional networks and associations. When selecting one for yourself, be sure to carefully vet all candidates and check references prior to making any hiring decision. For faster marketing processes and easier management overall, Birdeye Social offers a centralized platform that enables publishing content, engaging customers, listening for insights, and analyzing reports – all from one convenient place!


Social media managers can be found across various industries, from telecom to retail and healthcare. Their primary role is creating and implementing social media marketing strategies for their employers or clients, managing teams of professionals who specialize in this area, and analyzing results using analytics tools. They typically report to either their head of marketing or another supervisor, depending on the company structure.

Digital marketers often double up as public relations specialists, making strong communication abilities essential for effective social media management and crisis control if necessary.

What sets an exceptional social media manager is their ability to identify optimal posting times to maximize engagement with content posted, identify the most effective platforms for their brand and how best to leverage them for business, and effectively analyze data in order to make improvements in strategy and campaigns.

They are familiar with multiple digital advertising platforms, including Google AdWords, Facebook Ads, and LinkedIn Ads, and they create and manage social media advertising campaigns explicitly tailored to customer needs on these platforms. Furthermore, they can set up remarketing and retargeting strategies for increased conversion rates, as well as PPC management, email marketing, and content production services.

Digital and social media management offers numerous opportunities for career advancement and salary increases. As your experience expands, so will your chances of managing teams or working as agency directors. If you’re ready to advance in your career further, attending some industry events and networking with people could open doors that aren’t advertised online and help build up a portfolio of professional work.

Digital and social media managers must possess an in-depth knowledge of all available marketing tactics, be able to devise comprehensive campaigns explicitly tailored to the company budget and target audience and implement these techniques efficiently and on schedule.

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