What is SEO?

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Search engine optimization or SEO is the process of increasing a website’s visibility in the general results of various search engines. It is also often named after the English name SEO (Search Engine Optimization).


We just have to look at the plethora of updates to Penguin and Panda, and how they’ve made a 180-degree shift from what SEOs understand these days. Now with SEO, which Matt Cutts himself calls “Search Experience Optimization” or something similar, “everything for the user” is pursued.


Although there are thousands of factors that target search engines on one page or another, one can say that there are two basic factors: authority and relevance.


That authority is the popularity of the website. The more popular it is. The more information available, the more valuable it becomes. This is the factor most search engines consider because it depends on the user experience. The more content is shared The more useful the content, the more users will find.


Relevance is the relationship of a page to a given search. It’s not just that a page contains the search term multiple times (in the early days), it’s that search engines rely on hundreds of on-site factors to determine this.

SEO can be divided into two categories:


On-site: SEO companies in Sydney focus on relevancy to the site. It ensures that the web is better so that search engines understand the main content, which is its content. In On-Site SEO, we will cover keyword optimization, loading time, user experience, code optimization, and URL formatting.


Off-site: Off-site SEO is part of the SEO work that focuses on the external factors of the web page we are dealing with. The most important factors in off-site SEO are the number and quality of links, presence in social networks, mention in local media, brand authority and performance in search results, CTR of our products. The result is a search engine. Sure, you think it’s all good and fun, but you’re here to understand why you need SEO on your site, and what you’ll get if you integrate it into your online strategy. .


Once we know what SEO is, we need to differentiate whether we follow search engine “recommendations”, Black Hat SEO or White Hat SEO.


Black Hat SEO: Black hat SEO is an attempt to improve a web page’s search engine position by using unethical techniques or techniques that conflict with search engine guidelines. Comments on forums and blogs Black hats can be useful in the short term. But it is usually a risky strategy that is discrete and does not add long-term value.


White Hat SEO: Covers all actions that are ethical and compliant with search engine guidelines to position web pages in search results. Because search engines prioritize web pages that are most responsive to user searches, White Hat understands techniques designed to make web pages more relevant to search engines while adding value to users. own


Why is SEO important?

The most important reason to do SEO service is to make your website useful to both users and search engines. Although these are not yet able to see web pages like a human can see them. Search engine optimization is essential to help search engines understand what each page is about and whether it is useful to users.


Now let’s take an example to see things more clearly:

We have an e-commerce company dedicated to the sale of children’s books. Well, there are about 673,000 monthly searches for the word “colored lines”. Assuming that the first result after a Google search gets 22% clicks (CTR = 22%), we will get about 148,000 hits per month.


Now, how much are those 148,000 visits worth? Well, if the average cost per click is 0.20 euros over this period, we’re talking more than 29,000 euros per month. That’s only in Spain if we have a multi-country business doing 1.4 billion searches per hour around the world. Of these searches, 70% of clicks were organic results, and 75% of users didn’t reach the second page. If we take all of this into account, we see that each month there are a lot of clicks available for the first result.



How do search engines work?

The way search engines work can be summed up in two steps: crawling and indexing.

Search engines use so-called bots to find web crawlers. These explore every page through links.  Just as users do when browsing web content. They will switch from link to link and collect information about the web pages they serve to their servers. The crawling process begins with a list of previously crawled URLs and sitemaps provided by other pages. Once they visit these sites, bots look for links to other pages to visit them. Bots are particularly attracted to new websites and changes to existing ones.

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