Useful Landing Pages – The best way to Create Them for Your AdWords Campaign


In many respects, your website is probably the most critical factor in maximizing your AdWords ad strategies. Your landing page is the 1st page your customers see the following clicking on your ads, and their response to the webpage determines your ad campaign’s failure or success. What’s more, Yahoo and google now evaluate your internet site in determining the quality report for your ads. High-quality scores will improve your advertising ranking and CPC, making your ad campaign more cost-effective.

Integrate the tips below to transform your click-thrus into sales.

Be Single-Minded

single-minded: possessing one driving purpose or perhaps resolve: DETERMINED, DEDICATED

Merriam-Webster Online Dictionary

This idea is a truism but is worth stating. To be a powerful landing page, it needs to be that, a landing page. In other words, generate purpose-built landing pages whose sole purpose is to change click-through customers into sales. Don’t just send your visitors to your home page and expect they will click on the correct backlinks; don’t just send those to a basic product-listing page out of your online store. Your landing page is one of your most essential pieces of marketing and advertising material, so treat it as a result.

Be Ad-Specific

At a bare minimum, every ad group should have its landing page, and building a landing page for each ad could be even better. By creating ad-specific landing pages, you can design the content more specifically for the written text of the visited ad.

For example, supposing you quickly sell Jeep Wranglers and Jeep Cherokees accessories and create ads for each product. Suppose you send your potential clients to a landing page that contains facts for BOTH product ovens. In that case, the information that the customer is specifically interested in may be challenging to find and may well possibly be confusing. The customer needs to learn immediately on often seeing the landing page that it is relevant (for example, a picture of a Truck Wrangler with related written text for Wrangler customers) and is particularly sufficiently attractive to maintain all their attention.

Remember, you have a fraction of a second to draw their attention, so whatever is on your landing page that is not specific will increase the chances that visitors will move on to a different place.

Reflect Ad Copy with your Landing Page Headline(s)

This is merely another way to ensure your obtaining pages are ad-specific. The main thing your visitors will look for on your landing page is the subject. The more closely related this specific headline is to the text in the ad they clicked on (particularly the ad’s headline), the more likely it has to keep their particular attention on the rest of the articles.

For example, if your ad is made for “Radio-Controlled Widgets for Left-Handers, ” make sure your landing page subject refers not just to “radio-controlled widgets” (and certainly not to “Widgets”) but specifically seek advice from radio-controlled widgets for left-handers. The more specific your offer is, the more likely a highly distinct landing page will keep your clients’ attention.

Think “Usability”

Your landing page needs to meticulously reflect the principles of web simplicity, such as “heat maps” and “skimmable text. ”

Experiments evaluating where users focus on web pages indicate that certain areas draw the most attention, and others are virtually ignored. For example, Jakob Nielsen has reported the “F-shaped” reading pattern that may be pretty consistent with Google’s own “heat map. ” For that reason, to optimize your clinching pages, you must ensure that your current most important content is placed just where it is most likely to be read!

Especially notice that the left-hand area of your page is more likely being looked at than the right; plus, the top of the page is “hotter” than the bottom. Therefore, when you have a beautiful product photograph or key piece of data, place it in the hottest locations to attract attention. Remember, they’re more likely to view the rest of your page after getting their attention.

As for your genuine copy, write it so that it is designed for “scanning” rather than word-for-word reading. Web users will not likely read all the text with a page; instead, they simply look for the critical content. Your internet pages should be optimized with this simple fact in mind; again, following Jakob Nielsen’s guidelines is a great starting place. Regarding web pages, keep the duplicate short and clear-remember; much less is more!

Use Casino Concepts

If you’ve ever been in an online casino in Las Vegas, Reno, or even elsewhere, you will probably have realized that, once inside, it’s tough to find an exit. [Which seems somewhat contrary to client safety, but that’s an additional issue! ] There is undoubtedly a reason for this-if customers cannot find a way away. They are less likely to keep and, therefore, more likely to remain and gamble.

Similarly, in case your landing page only contains hyperlinks toward your goal, visitors can not be distracted by links to them elsewhere. Seems apparent, doesn’t it?! Yet numerous landing pages contain the same navigation structure as the remaining site, so it’s hardly unique for customers to go elsewhere besides scoring a goal for you.

Right now, I’m aware that many website designers, or those they are creating for, have this mentality:

“We must provide hyperlinks to the rest of our website because even if they wind up not wanting to [buy/sign upward for/inquire about] the one thing advertised in the ad these people clicked on; there’s always a chance they might want to [buy/sign upward for/inquire about] an additional of our products/services, etc . inch

That mindset may be legitimate when it comes to real-life; concrete stores-we’ve all bought something else from the grocery store when we only went in to buy some milk-but web users aren’t like that. People are very purpose-driven and intolerant. If they have clicked on an advertisement for “green wikbots” it is because they want to buy “green wikbots. ” You may sell probably the most wonderful “yellow flisbos” in the world, but if John Doe has visited your “green wikbots” advertisement, he is doubtful to start buying one of your “yellow flisbos, ” no matter how wonderful they might be.

So, build a casino along with removing all of your extra backlinks… “Yes, ” even in which link back to your home page!

Feel Like a Customer

When deciding what information to include on your landing page, make sure you are thinking such as a potential customer. If you’re unsure what sort of potential customer would think, simply click an ad for a thing you might buy and ask on your own: “What information would I want to see to make an informed judgment whether or not to buy this product? Also, ask other people precisely what information they would need to make such a decision.

Once you have this data to hand, present it clearly and concisely, bearing in mind the usability problems described above. Be sure that you might have supplied all of the information your potential customers need to turn them into conversions-don’t make them hunt for this but provide a clear road to the goal. Otherwise, the probabilities are they will just quit and move on to one of the competitors.

Remove those Weak Hyperlinks

When it comes to landing pages, you must make sure you have solid and practical links containing your phone calls to action. By their very nature, your page’s hyperlinks will be a few of the first elements your site visitors look at. Therefore, they need to become links that will firmly immediate your visitors to your goals. An effective way to do this is to hyperlink an entire sentence that contains a call to action.

For example: Purchase our 28-page instructions on making money with Google Adwords.

Additionally, don’t be afraid to supply several calls to action in a hyperlink on the landing page-what doesn’t work for just one customer. It may work for another. Anything you do when you’re deciding what things to put in your hyperlinks, make sure they’re not your weakened link.

Don’t Ask a lot from your Visitors.

As mentioned above, the actual copy in your landing page must give generously to your site visitors all they need to make an informed choice. Similarly, you must not be money-grubbing in what you ask from them. Like as a general rule, people hate filling out forms. If your landing page needs your users to complete a form, don’t be greedy, requesting more information than you need. But if you absolutely can’t avoid asking that one extra issue that would make all the difference for your statistical analysis, or whatever, do not make it mandatory; however, make it optional.

Be warned! Your greed will probably be a screen, stopping prospects from declaring your goals. So, don’t be carried away and take only things you need, no more, no less.

Don’t Lay on your Laurels

You’ve made your landing page and put into practice all of these tips; it appears to be great, it’s a casino, and it’s your finest accomplishment being a web developer. Now it’s time to sit back and watch the cash collected!… WRONG!!

You cannot sit on your laurels; no one wants squashed laurels, and you shouldn’t. As an alternative to sitting on them, you should be examining, testing, testing! Using whichever method you have to hand, assess the results of this landing page using another one! It may be just a minor change, a slight tweak, whichever. However, you must never assume you might have created the optimal landing page since there is always room for advancement. So run comparison testing for 2 pages over a fair period, scrap the lesser-performing one, and repeat the process to have those laurels fresh and verdant!

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