Do You Want Real Results on Instagram? Consider Running A Campaign. These measurable and targeted ad goals, such as filling your client calendar or growing your following, can help drive actual business results on Instagram. The best way to buy instagram followers Australia.
Establishing a branded hashtag and encouraging followers to post images using it can effectively expand organic reach on Instagram. Here are some examples of how you can do it:
Taco Bell
Taco Bell has established an authentic brand persona that resonates with younger consumers, such as humorous commercials and engaging social media posts that speak directly to them. Furthermore, they partner with popular brands such as MTV and Forever 21 to increase brand recognition among young consumers.
Taco Bell stands out from other fast-food chains by welcoming social media trends rather than fighting them. In addition, their content curation strategy allows them to build stronger relationships with their followers; replies to inquiries on social media are always tailored and specific, rather than using Ctrl+C and Ctrl+V responses.
Taco Bell uses social media for marketing its limited-time promotions and deals, such as its “Taco Tuesday” campaign on Instagram, which has generated an enormous following; it even partnered with delivery services like DoorDash and Grubhub to increase reach. Taco Bell campaigns tend to go viral more frequently than those from competitors; their latest request to fans for photos showing how they “Live Mas” made Twitter trending topics.
Airbnb
Airbnb is a vacation rental website that lets travelers book homes around the globe. To promote their vacation rentals, Airbnb utilizes Instagram by posting inspiring pictures. This strategy has allowed them to increase website traffic and attract new customers while building trust among existing ones and gaining loyal clients.
Instagram provides users access to various content formats like videos, photos, and Stories. Videos are especially effective at promoting vacation rentals because they capture emotions quickly while being easily shared across platforms.
Airbnb uses Instagram Stories as another form of promotion for their properties. It provides a quick real-time way to showcase photos and videos, allowing guests to connect directly. Because Instagram Stories appear at the top of people’s newsfeeds, they’re more likely to be seen than traditional posts; additionally, they allow travelers to make reservations directly.
Wayfair
Wayfair’s iconic pinwheel logo may be familiar – perhaps on boxes Bobby Berk opens on Queer Eye or appearing alongside photos of middle school friends’ children on Facebook – but what may not be is their enviable Instagram marketing campaign.
Wayfair utilizes user-generated content (UGC) to showcase customers’ experiences with products while offering links to purchase them – an effective strategy to attract new customers and drive up sales.
While some Instagram posts can be sales, others can be more thoughtful. For example, Hillary Clinton’s team uses infographics to convey statistics that would otherwise be difficult to communicate on Instagram, creating engaging and informative posts which serve as effective Instagram marketing campaigns.
Harry Potter
Harry Potter has long been an inspirational series, so it is no surprise that its franchise has inspired some of the most innovative marketing campaigns ever seen. PlayStation’s Instagram post from No Man’s Sky was particularly innovative and effective at building anticipation of their new game by visualizing what one of its planets might look like via the No Man’s Sky app, making an impressionable impression on potential customers and drawing them closer.
JK Rowling’s Twitter is packed with amusing tweets, but it is unlikely that Harry Potter himself has one. If he did have one, though, he might use it to engage his fans and provide news from Hogwarts; and perhaps use hashtags to organize and categorize his posts for increased followership.
Marvel’s Captain America: Civil War promotion stands out as another fine example of an effective social media campaign. They hired graffiti artists to portray scenes from the movie on buildings throughout Los Angeles. Instagram shared this post using the #WizardingWednesdays hashtag, encouraging fans to participate.
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