To reach your goals in Search Engine Optimization, it’s vital that you simply continually test out new ideas and ideas. Before I prefer new SEO techniques over a client’s website, I always test them. On one of my own. So that you can better understand the application of SEARCH ENGINE OPTIMISATION to blogs, I decided to be able to implement the following experiment:
I created a blog for each Us Idol contestant. Using a fictitious name, I would blog each prospect until they got booted off the show.
Once the ultimate 12 candidates decided, I would step up my leaving your 2 cents pace. Being that this was a great SEO project, I failed to aim to provide any beneficial insights into the candidates… I only planned to “blurb” news articles that described each contestant.
The target at the end of the project (besides gaining practical knowledge) would have 1-2 “sustainable” websites in place while generating massive traffic the week in the final show.
Several weeks into the project, I discovered two things:
The particular Bo Bice Blog acquired considerably more traffic and far better search engine rankings than the other websites I had created.
Bo Bice was the first Idol contestant in 4 years that will rock. I quite definitely wanted him to earn.
So, while keeping our SEO experiment going, choose to “blog” about Bo Bice. In doing so, I learned many valuable classes about creating a successful website that can generate sustainable targeted traffic, including many repeat trips.
Have a slim focus: The quickest solution to drive traffic to your blog will be through excellent search engine rankings. If you blog about many unrelated topics, you won’t rank well for almost any of your key terms. Even if you can’t say for sure much about SEO, it is possible to create still a blog that may rank well in the search engines. Pick a slim topic and keep your posts on the topic. Choose a group of keywords and phrases relevant to your chosen topic, and ensure you feature these phrases prominently in your posts.
Develop a content base: If you don’t already have built-in visitors, very few people will examine your early blog posts because they will be tough to find in either the blogosphere or the search engines. So, save your most acceptable content for when an individual has already developed a steady mode of web traffic. Blogging classifieds articles is an excellent way to transform relevant content quickly. Everything you should do is subscribe to Yahoo or google news alerts to get specific articles featuring your significant keywords. As you receive
new articles, create a blog for each article, excerpt another snippet (making sure to consumer credit the source), and inquire into the piece. This might not be attractive to your readers… even so, the objective here is to reach an argument where you can start creating unique content that people read because your blog may be easily found. For the more innovative beginners, adding a feed focused on your focused niche will also be of fantastic value to your blog.
Make an effort to make several posts weekly. You’ll be amazed at how many articles you can build up in a little while.
“Blog and Ping”: We have a reason why news spreads thus rapidly through the blogosphere. Once you update your blog, depending on your website host, a “ping” could be sent to one or more blog engines like google that tracks the blogosphere, showing that you’ve made a fresh post to your blog. Those who have subscribed to your blog, or perhaps people interested in your blog topic, can be notified of your post and read that / link to it. A working course in “blogging and pinging” will significantly help link building to your blog and create more traffic.
Websites and applications will allow you to send pings to many known blog search engines personally. Ping-o-Matic is a website that allows you to titled ping 18 different blog engines like google on demand. I’ve been using RSSSubmit from Dummy Application to submit all feeds to 70 such services at the push of a button.
“Conventional” Link-Building: To maximize your blog search engine rank, I strongly recommend building links to your blog just as if it has been a website. I did not do this for that Bice blog, and that oversight (probably) came back to nip me.
Google’s “Bourbon” upgrade hit several days ahead of the American Idol final. Also, this blog was the only “Bourbon” casualty in my entire profile… vanishing from Google the particular Saturday before the final. Our intuition (plus other anecdotal evidence) tells me that got I built the first step toward links outside the blogosphere before Bourbon; the blog would not are already hit… of course, I’ll find out. The blog reappeared in Google having its excellent search engine ranking 10 days and nights after the Idol final, famished me with a tremendous level of Bo Bice web traffic for that time surrounding the final… Thank you, Google: )
Link market. The web is by far the best link-trading website on the Internet. They now have more as compared to 20 000 sites that can be potential link partners. Regarding $24. 85 per year, you will have unlimited ability to trade related to any site in the community. No matter what your site niche will be, you should be able to find hundreds of prospective trading partners and create large numbers of inbound links quickly.
Pr campaigns: Online press releases are a superb way to generate a notice for your blog. I created a report announcing the launch in the blog, and once I decided to help “actively” blog Bo, My partner and I wrote a weekly release recapping the show and featuring highlights from the site. Online press releases can get tons or tens of thousands of reads… mainly if you are writing on a “hot topic.” Many of the press release followers will become blog visitors.
PRWEB and PRLeap are some of the most prominent online press release credit reporting agencies. Both allow free submission move of releases and equally allow you to pay for better “placement.” Your press releases will also be spidered into the search engines and (sometimes) will end up in Google and Yahoo News. I’ve genuinely seen my Bo Bice press releases as high as #3 in the search engines News for a “Bo Bice” search.
Best Idea Nevertheless
When my blog got to a consistent 500 visitors daily, I actively obtained posts from Bo’s lovers. Sure, most blogs supply readers with the ability to post reviews… but I thought that if My partner and I ran the comments as precise posts, I could create a “buzz” about the blog and large numbers of repeat visits. I got 5-15 e-mails every day from Bo’s enthusiasts wanting their information posted on the blog. So long as the particular post met my bare minimum blogging criteria, I leaped the submission. Traffic spiked immediately, and the quality of the submissions was generally superb.
My idea worked rationally because the readers unknowingly published content that was SEO’ed for the keywords that were the focus of my blog… “Bo Bice.” By running reader posts, I generated large amounts of SEO’ed content that helped create and maintain my top search engine rank. And my “Blog and also Ping” strategy ensured that all and every new post (several per day) was transmitted all over the Internet.
Top Search Engine Rankings Consult “Authority Status”
For most of the duration of American Idol, I ranked #2 -4 on Google and #6-15 on Yahoo for “Bo Bice,” and I learned such search positions conferred an enormous amount of “authority” in my chosen subject. Any sampling of the e-mails I received included:
Following Bo performing “Vehicle” simply by “The Ides of March” (the first time), a different member of the band e-mailed a message to Bo’s lovers through the blog. He perhaps asked me if I knew the best way to reach Bo… which I decided not to do.
A CBS Early Indicate Producer contacted my site to promote Bo’s appearance for the show… asking his lovers to show up at all their New York studios.
What’s more, My partner and I received multiple messages through the person running the AMERICA ONLINE American Idol fan survey soliciting votes for Bo.
Currently, my Bo Bice blog is producing sustainable traffic with hardly any work on my part (barring any unforeseen search engine calamity). As the American Idol Live concert tour rolls this summer so that Bo gets to work on their first post-Idol album, We expect the traffic to improve.
One doesn’t need to be an SEO ace to be able to develop a blog that can generate a lot of visitors. Whether you wish to weblog for business lead generation, ad profits, or personal reasons, when you follow the techniques described earlier mentioned, you can create and retain a well-trafficked blog by the techniques listed above.