Founded in 1962 by Glen Bell, Taco Bell is a fast food chain based in the United States. It is a subsidiary of Yum! Brands Inc.
History
Founded in Downey, California, in 1963, Taco Bell is one of the world’s largest fast-food chains. In 1995, Taco Bell had $3.5 billion in sales in the United States. It operates 7383 restaurants in 30 countries. It’s also known for its iconic logo, which has been in use since 1962.
The first Taco Bell restaurant was located in Downey, California, a town near Los Angeles. It was a small, 2,500 square foot stand. There were no indoor seating and people placed their orders through the walk-up window. The unit was rented for about $18,000 a month.
After two years, Taco Bell expanded to Long Beach, Los Angeles, and Paramount. By 1970, Taco Bell had a six-million-dollar operation with 325 restaurants. It also entered into strategic partnerships with other fast-food chains.
Mission statement
Unlike the countless mission and vision statements, Taco Bell’s mission statement does not overcomplicate the concept. Taco Bell’s mission statement focuses on its core values and how it will grow into a global corporation. It also outlines tactics and strategies that will support its shareholders, suppliers, and investors.
Taco Bell’s core values emphasize the company’s dedication to quality, service, and trustworthiness. These values contribute to Taco Bell’s ability to meet its mission. The company also aims to become the largest Mexican-food provider in emerging markets.
Taco Bell’s mission statement also emphasizes the company’s commitment to customers. Taco Bell focuses on providing fast, friendly service. The company also values its employees and provides them with the best benefits and growth opportunities.
The mission statement also outlines the company’s efforts to contribute to the future of the nation. The company aims to become the most recognized Mexican-food brand in the world. It also seeks to help small business owners across the world. Taco Bell also directs its resources to help youths through the Taco Bell Foundation.
Innovations
Using new technologies and innovative processes, Taco Bell has made its mark on the quick service restaurant (QSR) industry. The company has launched several products and services to meet customer demands. For instance, it is the first QSR to offer to order ahead.
Moreover, Taco Bell has been on a social media roll lately. The company has executed campaigns through Twitter and Snapchat. It has also partnered with Grubhub to enhance its delivery services. The company also launched a rewards program in the summer of 2018. It is a new way for fans to receive discounts and perks.
Taco Bell’s digital strategy is called “All Access”. It includes a variety of services, including e-commerce ordering, large group ordering, mobile ordering, and interactive experiences. It also includes a nutrition calendar, which enables customers to easily access ingredient information.
Cantina menu
Previously, Taco Bell did not have a Cantina menu. The company decided to revamp the concept to better serve customers. In order to do so, Taco Bell hired a celebrity chef, Lorena Garcia, to develop a new menu.
Garcia was a world-renowned chef who has worked at several respected high-end restaurants. She has been featured on Top Chef Masters and NBC’s America’s Next Great Restaurant. As the new Taco Bell chef, Garcia has created a Cantina menu for Taco Bell.
The Cantina menu includes six shareable plates. For $3, $4, and $5, guests can choose from a variety of flavors. The Cantina menu includes the following: Naked Chicken chips, fresh pico de gallo, cilantro-lime rice, marinated chicken, black beans, corn salsa, and real guacamole. The menu also offers two loaded nachos.
Growth potential
Earlier this year, Taco Bell announced its global expansion plan. They plan to open over 350 restaurants in 20 new countries. This will increase Taco Bell’s global footprint by 50 percent over the next five years. It will also create 100,000 new jobs in the U.S. This will be in addition to the existing 6,650+ restaurants in 23 countries.
To make the most of their new international opportunities, Taco Bell will focus on four key markets. They will open more than 100 restaurants in Canada, Brazil, China, and India.
Taco Bell’s strategy for growth is focused on remodeling and expanding existing stores while also introducing new designs and products. Taco Bell is also utilizing modern technology to improve service and enhance the overall customer experience. For example, they have introduced an app that allows customers to order ahead and skip the wait. They are also installing in-store quality feedback terminals in each restaurant, enabling them to gather customer feedback.
