Like it or not, search engine ranking is integral for any web business, especially for new and small businesses. On cash-strapped costs, we don’t have the strong pockets to buy expensive backlinks on high-traffic websites, and extensive PPC spending (I’m talking about over $100 any day) is beyond people, at least at the start.
So most of us are, in the end, kept with getting traffic the (free) cheap way – link building, regularly adding content, maximizing our pages, and going through SEO forums for this next big breakthrough in SEARCH ENGINE OPTIMISATION strategies that will give us the advantage over our competition.
To put it differently, we are all caught up in the WEB OPTIMIZATION rat race. And there is very much no end in sight.
At times such as these, it’s a good idea to step back and appearance at the situation from a considerably more “detached” perspective. Forget about your blog, your online business, and making profits from the Internet while sitting in your house and sleeping on Mondays.
Instead, I want someone to have only one thought, just four words in your mind: Specifically, what does Google want?
Why Yahoo or google, you ask? What a stupid concern, you might also ask. Well, allow explain me. However, when I do so, keep this question planned and try to answer it with me.
Now… when you lower search engine marketing to its fundamental principles, it is all about doing precisely what is necessary (and acceptable from the search engines) to get a top ranking in search engine effects (SERPs). So our SEARCH ENGINE OPTIMISATION strategies depend directly on what works best in the search engines.
Now, why don’t you take that thought somewhat further – how do you know what works best? Well, the search engines retain their ranking algorithm magic formula, and no one knows how rankings “really” do the job. Sure, we can all mimic, and some of us have made (and will continue to make) enormous amounts by getting it “right.” Playing with the absence of cold in addition to hard facts from the people running the search engine traffic is an extra fat way to know for sure.
What search engines do tell us is incredibly vague – your website information must be unique, practical, and ought to be fresh. Targeting your blog to a particular industry aids as well. Links? Search engines are positive like them. Engines like to google like them quite a lot. Yet hey, that’s not all to find engines, is it? What about content?
The truth is that in involving super-instant gratification (ever achieved a cliché you preferred? ), links are your personal “easy” ticket into search engine results positioning. In the face of the “simplicity” of traveling to other websites to connect to yours (made even easier using SEO tools), good information takes a VERY distant second place.
The search engines can be ascribed for placing too much focus on links, although in the last year roughly, led by Google, the major search engines have gradually moved far from giving links too much value and have started looking at the meaning and user feedback (read personalized search) Even and then, SEO campaigns take an acquainted shape:
Do some keyword analysis and build a master set of keywords.
Write “keyword optimized” articles for the search engines.
Create links to your website using keywords and phrases in the anchor text (and choosing link partners inside the same niche (to get on the relevance factor). Word of advice: Use a tool like WEB OPTIMIZATION Elite to build links speedily. See the demo video for the information.
Rinse. Lather. Repeat.
In that formula, somehow, somewhere, people started taking shortcuts. Initially, there was link spamming to help trick search engines to stand their websites higher. In that case, there were “content-generating” script instructions the poor man’s version involving obscene levels of keyword ingredient filling carried out only for manipulating search engines like yahoo.
Maybe it’s unfair for you to call these tactics deception or manipulation. After all, you will find a system; there’s a way of great it and getting to the top rated without much effort; consider taking the quick and grubby shortcut and move on.
On top, the debate seems to be involving “ethical” and “unethical” approaches (or, as they like to claim, between white hats as well as black hats) to SEARCH ENGINE OPTIMIZATION. In reality, your morality, as well as the color of your headgear, is not essential. At all.
What DOES matter may be the question I asked you previously. What does Google want?
Replace Google with the internet search engine of your choice. Take Yahoo. Bing. IceRocket, if fancy, attacks you, but the point continues to be the same.
What are the search engines like google looking for?
Search engines, truth be told, are looking to keep their site visitors.
Surprised? Shoot, why not? The time is right, doesn’t it? Search is just as much a business as promoting widgets or owning a side-of-the-road café, and in a business, acquiring and keeping your customers (searchers) is your top priority. No visitors = no money, and that’s the result.
So how do the search engines receive and keep their visitors? After you start thinking of search engines as businesses, everything falls straight into place. Building customer faithfulness is a crucial factor for virtually any successful business.
Be the ideal at what they do.
For search engines like google, this means being the best in what they do and offering the majority of complimentary services. Leaving ZE accessories (like Yahoo’s website or Google’s various services) aside, the only way search engines could get and bring back searchers can be by giving them what they want.
People (much like you and me) want information. They want this to get to it fast. They need it to be correct. Most of all, they want it to be correct first. That’s a problematic request for the search engines (isn’t that an understatement), and they are bound to screw some misconceptions along the way.
Now, it instantly becomes clear (it can to you as well, just hold on). It doesn’t matter what “algorithm” search engines are using or what distinct SEO tactic seems to be doing work best this month (or week). In the end, search engines will always work towards providing users “better” results – where a great deal better invariably translates into sound along with updated information for the searcher. You can go through ten 1, 000 search engine updates, but the objective remains the same.
This is certainly absolutely no revelation. Search engines (and numerous SEO gurus) have been stating this all this time. Content is the best way to build search engine ranking positions – it is the only assurance towards an organic linking strategy. Along with user suggestions (personalized search), it has quickly become the focus of search engine “updates.”
That’s not to say that backlink does not work. Backlink remains the easiest way to obtain search engine rankings. However, quality content (and the $5 an article that many webmasters pay on RentACoder is not quality, no matter what your standards) serves your business in so many different ways that it seems nearly foolish, and undoubtedly short-sighted, of webmasters not to purchase it.
Quality content is great for conversions – people will certainly buy more from you in case you help them in their quest for expertise, and they will come back for more whenever they like what you are telling these people.
Quality content does wonders in the various search engines – even though search engine rankings are generally automated, good writing is published for the readers and thus not necessarily over-optimized – over-optimization can be a big problem for webmasters and something that search engines have been penalizing for a while now.
Quality content can be your surest guarantee for linking organically, or naturally, someone comes to your website and likes it so much that they can link to it on their blog site, resources page, or somewhere else on their website (it happens many times).
Quality content is also the top bet to get one-way links in the link-building campaigns without having to pay on their behalf – webmasters are more likely to url to a website that is beneficial than just for the sake of building their particular links page.
Finally, and much more importantly, quality content is what individuals want. It’s what engines like google are trying to provide (to their particular users). In short, that’s what search engines are looking for: quality content.