Promoting Websites For Profit – How to Identify Sites Along with Good Monetization Potential


The initial step in finding a site that has great monetization potential is to find it that satisfies at least one of the criteria given in the listing in the previous section that is, there is certainly at least one serious problem with exactly how it is monetized.

With that said, additional things you should consider, too, at any time evaluating the monetization probable of the site in question. From the list below, we’ll look at some of these other factors:

1 . Typically the permanence of traffic solutions. One thing that buyers generally overlook in the market for websites could be the permanence of traffic solutions. Often, when a seller makes an attempt to pitch a site, he will probably show only the site visitors’ statistics; and will say very little or nothing about the solutions.

It is important to keep in mind, of course, why these sources could be entirely transitory. For instance, the traffic could possibly be coming from a PPC campaign or maybe from temporary links about high PR websites.

As soon as the webmaster in question stops paying for the promotions and the links, the visitors will die down, leaving behind a site that has no semi-permanent sources of visitors.

Furthermore, even if the site proprietor claims that you can easily reproduce the traffic generation via PAY PER CLICK or purchasing links, you have to be wary of these statements, as the effectiveness of PAY PER CLICK campaigns can often vary from 7 days to week; and may require your constant attention, sources, and ideas.

Instead, with regards to identifying sites with great monetization potential, focus really narrowly on sites that have powerful, permanent sources of traffic. Specifically, try to find sites that get a lot of organic search engine visitors; and traffic from a broad base of inbound links that were definitely not purchased.

You can start this process by means of asking the seller to provide certification on the sources of traffic. Also, you can search Google. This will pull up a list of all sites this link directly to the WEBSITE in question.

Using these results, you will be able to figure out whether the majority of the good inbound links were ordered; or whether it’s only a broad base of sites that contain chosen to link to the site and so are unlikely to change that as the website changes hands.

Together with finding all of the high-quality links pointing toward the URL under consideration, you should also make an attempt to check the authenticity of the targeted traffic records through third-party options. You might try this by using a website like Alexa(dot)com, which allows one to obtain detailed records regarding the traffic history of a website.

There are many things you can do with Alexa. Among them are the following:

i. actually. Check the traffic quality and also type. Under the “Traffic Numbers, ” you can observe a range of diverse important pieces of information. Privately, I suggest that you focus on often the traffic rank, the pageviews per user, the amount of time frame on the site, and the search percentage.

ii. Examine how much connected with its traffic it is in receipt of from search engines; and what key terms and keyphrases it is in receipt of it for. Under the “Search Analytics” tab, you will find reveal the breakdown of the most popular lookups used to find the site. In addition, you can also look at keywords by means of “rise” and “decline” to figure out where the site is getting rid of visitors and gaining readers.

iii. Audience demographics and also clickstream. For some sites, it is possible to obtain a demographic breakdown regarding visitors. This can be especially practical if you are planning to introduce a whole new product after taking over the positioning. Additionally, you may also be able to establish the “clickstream, ” which will tell you the sites that readers are most likely to visit after browsing the URL in question. This can be practical when trying to create a graphic of the types of people who browse the site.

Overall, remember that your aim is to create a detailed brief description of the site’s traffic methods and permanence. Once you accomplish this, you will have a better idea of if the site is likely to have robust monetization potential.

2 . The standard of its product. Usually, internet sites either sell services, or use content, or products. Could be difficult to do should you not work in the site’s specific niche market, you should attempt to assess the quality of the particular site’s product.

If it supplies a book or a piece of software, take into account how it fares in accordance with its competitors. Does it include high-quality features and information? Or perhaps is it a weak product or service that could cost hundreds or thousands to help re-work until you have an issue that could generate a high change rate?

One way to check this on your own is to perform a “SWOT” study. That is, evaluate the product or service due to its Strengths, Weaknesses, Opportunities, in addition to Threats. In addition to this, you can also consult the site owner explicitly to get documentation related to product sales. Together with getting the sales volume by these numbers, you may also have the capacity to infer the refund charge and the conversion rate, which will prove to be very helpful.

3. The length of its email lists. One of the most critical assets that are sold on a website is its email address list. This will contain every one of the names and email addresses of individuals who signed up by using a squeeze page or a mailing list type (usually in exchange for finding a free product or a no-cost newsletter).

The reason why email lists are necessary assets to consider is that they assist you to continue to make sales off of those who have00 already purchased from the small business before. Not only is this set generally easier to sell to help, but they are often willing to in excess of what they would have on an original purchase. Additionally, once you have someone’s email address, it is considerably inexpensive to get them to purchase a solution than it is to find a wholly new person and get your ex to buy.

Of course, just like as much as possible in Internet marketing, there are fine email lists and bad mailing lists. Just because someone selling a niche site claims that he has an electronic mail list with thousands of readers doesn’t mean he is cashing in on that list. And for this reason, it usually is a good idea to ask for documentation purchase. As an example, you might ask the client for screenshots of the account’s control panel that show the pursuing things:

i. The size of the checklist. Regardless of what the seller tells you, it usually is good to get a screenshot for you to back it up.

ii. The open rate on the previous six majority emails. This will tell you a good deal about whether or not the mailing list is usually active. If it’s not, you then shouldn’t be willing to pay much for doing it.

You should also consider signing up for the email e-zine to get a feeling for its good quality and length. If you receive the sense that it isn’t top quality, then there’s a good opportunity that other readers will also be getting this impression; as well as, more likely than not, not paying severe attention to it.

Read also: The Way To Get Your Email Newsletter Examine