Pinterest vs. Instagram: Which Is Better for Small Business Growth?


Find out which platform is most popular with your target audience and determine whether or not it will help you expand your business. The best way to buy instagram followers australia.

Regarding visual aggregator platforms for social media marketing, Facebook, Instagram, and Pinterest are your only genuine options.

Both have strengths and weaknesses that may sway your target audience in one direction or another. For example, both offer photographs and allow users to collect images they like.

While expanding your business on Instagram is bright, you shouldn’t overlook Pinterest.

The photos shared on Instagram are prized for their individuality and authenticity. As a result, users aren’t interested in seeing conventional advertising strategies used, and posts with an overt business focus tend to do poorly.

Users of Pinterest can collect and organize photographs from across the web and within the service itself.

Images typically have a high level of polish and professionalism. In addition, how-to and do-it-yourself postings, two examples of more conventional forms of advertising, are also very common on this platform.

It would be best if you based your choice mostly on demographic data. For example, is a gender gap in how well your product or service serves women?

Do you? Then you’ll love Pinterest. According to the most up-to-date data, women constitute over 70% of Pinterest’s user base.

Pinterest users tend to be a bit more mature and stay at home.

What about services where a conversation works better as a means of promotion? Do you want to promote a recent speaking engagement while starting a discussion about your area of expertise?

For these reasons, you should consider using Instagram to advertise your company.

Remember that there is a very even distribution of male and female users and Western and non-Western individuals. They prefer visual content, such as photographs and videos, and are eager to interact with the poster in the comments section.

The most effective corporate Instagram accounts convey your brand’s essence to followers.

Is your goal for readers to click over to a particular product or service page on your site?

Instagram users are restricted to a single referral source. In addition, Instagram only allows you to have one link in your bio. In contrast, traditional ads can be embedded in Pinterest pins.

The key distinction is how you intend to start the customer interaction.

Instagram is fantastic if you want to engage them on a brand level from the start and use your entire account to generate leads. However, Pinterest is preferable if your content is best viewed from the post’s page.

If you haven’t already, you should prepare for it.

Look at the analytics data and consider your ideal customer profile. For example, Pinterest is the most excellent choice if you sell products locally or nationally to ladies.

Instagram is a superior platform if your internet marketing strategy centers on establishing yourself as an authority in your field rather than focusing on a specific geographic area or gender.

You can always try both options and see which works best for you!

It’s fantastic that you can make material for both platforms and manage your profiles independently.

If you decide to use both, consider using Pinterest to showcase your products and Instagram to showcase your process.

Even if you create a Top 10 list with a professionally-designed graphic, you should still document the entire process, from start to finish, and share it on Instagram.

You can direct your efforts more effectively toward one if you observe improvement.

Many businesses can benefit significantly from using Pinterest, but if your brand and online reputation are your primary concerns, Instagram is where you should spend your time.

While it’s essential to keep things interesting, remember that your followers are likely following you for a specific purpose.

Susan Friesen is a Web Specialist, Business & Marketing Consultant, Social Media Advisor, and the creator of the award-winning web development and digital marketing firm eVision Media. She helps business owners that lack the know-how, resources, and confidence to launch successful online operations.

Read Also: Tips For Using Instagram To Promote Your Company