Pet Websites – How To Use The Power Of The Web To Sell Puppies, Pets & Pet Inventions


By marketing pet products over the last five years on the Web, I have learned how to sell online to pet buyers all over the U.S. The newspapers are a thing of the past, as pet buyers are now using the Web to shop from home. The effective methods I will talk about all start with a website to promote whatever it is that you are selling, so this is the most critical part of the article. Make sure that you have a professional-looking website that is optimized for search engines. This means having keywords related to your subject throughout the pages of your site, along with pictures and pages named with the same keywords you are trying to promote. Also, it is important for you to have a website title and website keywords that match your target customer.

For example, if you were selling Yorkies, it would be essential for the title of your website to include Yorkies and Yorkshire Terriers, as well as the keywords Yorkies and Yorkshire Terriers. Don’t forget testimonials of satisfied customers, with photos if possible! It is better to have someone with experience create the website for you if you are not familiar with building websites that are search engine friendly, as well as an experienced professional in the pet industry.

Once your website is up and running, there are many tools you can use to promote your business. Here are some of the methods I have successfully used to promote pet businesses:

1. YouTube is the leading video site on the Web, and it is relatively easy to create your own movie. Movies can be either shot with your digital video camera (maybe puppies running around in the backyard), or you could make a slideshow movie using still pictures of your product with easy-to-use software that can be found online. Remember, cute and/or funny always works on the internet (think about all the funny emails you get forwarded to you). Also, be sure that you have the last frame of the movie as an advertisement for your website! There is nothing more aggravating than a great movie that provides no mechanism to reach the intended product. Don’t forget that when you upload the video to YouTube, you can use the keywords needed to find your item, and also put a link to your website in the description of the video! Also, Yahoo and Google also have video areas where you can upload the movie too.

2. Social networking is becoming a bigger part of today’s online marketing. Create a free MySpace account with a page that talks about your product (don’t forget to include your new video), link to your website on the MySpace page, and start networking. Start by adding friends and family to your MySpace “friends”, and then join groups that have the same interests as you. You will be surprised how quickly your “friend” list will grow, and MySpace allows you to email and post comments to all of them. What a great way to spread the word about your new website!

3. is. Same as, and it’s becoming a real contender within the social networking community. Why not have an account with both and

4. Blogs. Use a major search engine like Google or Yahoo to locate blogs that are in your segment of the market. Or, better yet, start your own blog! Either way, be sure to comment on other stories that involve your segment of the market and always be sure to sign your name and website link at the conclusion of each blog entry.

5. Write articles. Why not start writing your own articles and submitting them for online publication? You can also submit them to article directories. A great way to talk about topics in your field of expertise and establish yourself as a guru. Do not make it sound like a sales pitch, but feel free to put a link to your site at the end of the article.

6. A site dedicated to helping people accomplish tasks through a one-page informative site. You can build this page for free (called a lens), and it should be informative, such as “How to find a Yorkie from a reputable breeder.” Also, be sure to include your video here, and of course a link to your website!

7. Free classified sites. You will be able to find free classified sites that allow you to post ads in different categories for free. Write your ad, and include a link to your site. Some examples are and, but there are others. Be sure to pay attention to the rules. For example, Craigslist does not allow the sale of pets on its site.

8. This is a place where people post questions about problems they have and a great place for you to establish yourself as an authority on a particular subject. Find questions that need answers, and submit your response (along with a link to your site again next to your name at the end). Find topics that relate to your website subject, and you will find interested customers!

9. Google Pay Per Click and Overture (Yahoo) Pay Per Click marketing. I mention these two alternatives because they are a good way to get targeted traffic onto your website, but they can be costly. You will bid against other advertisers to have an ad appear on the search engine for keywords that you pick. For popular keywords (such as “Yorkie”) it is very competitive, but if you can find more specific terms instead, you could find some cheaper cost-per-click rates. For example, “Yorkie puppies for sale in New Hampshire”.

10. Start collecting email addresses on your website for a newsletter. What better way to reach your potential customers than a targeted newsletter (or Ezine, short for electronic magazine) that you email to your database of contacts? Talk about promotions, contests, and current events in your industry. Don’t forget to link to your site! Many times people will send your newsletter to others that might find your content interesting.

11. Sell on Animals cannot be sold on eBay, so pay attention to what can and cannot be sold on eBay. eBay is the world’s biggest online marketplace, so what better way to start selling your product?

12. Write an Ebook. You can create a PDF file that gives instructions to others on how to do something, for instance, how to find a reputable dog breeder. This information can be posted for sale (yes, you can earn revenue on the eBook too!) in places like and Don’t forget the links to your site in the Ebook!

13. Online press release. If you have a new and exciting product to introduce, try writing a press release and submitting it online. Many services (such as have their own distribution channels that can get your service or product in front of the right people. Don’t forget a link to your website.

14. Trade links. There are websites that bring together people that are willing to trade links to each other’s websites. One example is Be sure to trade links only with people that have related websites (for example, if you sell dog food, be sure to only trade links with other pet-related websites).

As you can see, this is just a small sample of things you can do to market your pet product online. Most of these are free or very low-cost solutions. Remember, it all starts with your own website to promote your product. For more information on getting your own website or for implementation of any of these techniques, visit us online at:

To Your Success!

Mr. Ayalon is an accomplished Internet marketer and educator, focusing on the pet industry and unique websites for building successful pet businesses on the Internet at:

For a limited time, you can get your Puppy Paper news on pet health, training, nutrition, and pet food absolutely free at:

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