Stories have ushered in a new era on Instagram. You can share texts, images, videos, and so much more through this Instagram feature. They may last for just 24 hours, but their influence is huge in marketing or business promotion. If done right, Stories can become the mainstay of your strategic marketing using Instagram.
Wondering why you should care about using Stories for promoting your business when you can focus on Instagram posts for this purpose? Well, to begin with, Stories have more than 500 million users who remain active every day. Now that is half of a billion people! You can not possibly ignore the chance to engage with such a big audience.
Also, since Stories have a fun vibe, their engagement level is quite high. Further, as they vanish quickly, people respond to them more promptly. Even established brands haven’t been able to resist the advantage of using Stories for promotion. With so much going right for Stories, why not use it for your business growth?
Interested to know how to grow your business with Stories on Instagram? Here’s how to go about it.
Instagram stories are a great place to share announcements about your business. Whether you want to make people aware of new product launches or share general updates, Stories allow you to grab instant attention.
It is a great place to share behind-the-scenes footage of business events that you wouldn’t want to feature on your Instagram grid. You can even provide a sneak peek of what’s coming next in your line of products and keep the buzz alive among your followers.
Sprinkling your Stories with such varied insights can enhance your engagement with your followers. By sharing the human side of your business or company, you can easily improve brand awareness.
Collaborate With Influencers
Influencers and Stories on Instagram are a hit pair as far as business promotion is concerned. All you need to do is collaborate with the right influencer, and your business can benefit in several ways.
Such collaboration can mean new engagement and new exposure for your business. It can also mean increased brand visibility and new followers.
For best results, collaborate with expert influencers who command a decent number of followers and regularly engage with them. Remember that you may have to go for paid collaborations in some cases. But if you don’t want to walk on that route, there are plenty of other ways to collaborate with influencers and benefit from their reach.
Share Story Highlights
Instagram Story Highlights are an easy means to stay on top of your business promotion game plan and engage with visitors.
You can use them to let visitors to your page know who you are and what your business is all about. By creating engaging Stories and highlighting them, you can turn your Instagram page into a virtual brochure to showcase your products.
The best part is that you can use your content to compel your visitors to stay on your page longer and, in the process, increase brand awareness. Another plus point is that Story Highlights exist beyond 24 hours, making it possible to save your best Stories and feature them on your profile.
Instagram Stories are a visual medium to engage with your audience. That is why you have to maintain consistency to stay in focus.
If you consistently share a Story in the morning, afternoon, and evening, you can remain on top of your followers’ feed all day long. This will mean increased visibility for your brand and higher engagement for your business.
When you share Stories on Instagram, you want them to serve a purpose. But how would your followers or audience know about it if you don’t provide them the cue?
That is why you need to end your Stories with context. This will tell the viewer what they need to do with the information you provide in your Story.
Suppose you want them to share their opinion regarding something. You can begin your Story by introducing the topic to your followers and then sharing the relevant content. In the end, provide a call-to-action or CTA to help viewers take action.
This can even boost your Stories’ chances to appear at the top of your followers’ feeds.
Mix and Match
There’s no hard and fast rule to keep all your Stories business-based. You can mix and match Stories related to your business with personal ones. You can even share snippets from your business journey and how you made it to your current position.
Such Stories tend to create a bond with the viewers, and they begin to relate more to your brand. So, if you follow a routine of sharing three Stories in a day, you can create one of them related to a topic outside of your business. The aim is to create Stories that will resonate with your audience beyond your business.
Use Poll Power
Polls and quizzes on Stories are a fun way to interact with your audience and know their opinion or get their response.
You can use this Stories feature for customer feedback, market research, engaging with customers, or simply staying in focus.
The possibilities are unlimited when it comes to polls and quizzes on Stories. All you need to do is develop a creative way to present your votes, and your audience will be more than happy to respond and interact.
Steal the Show With Videos
When it comes to making an impact with Stories on Instagram, you can’t leave out videos. You can share pre-recorded videos and live videos in your Stories.
It’s easy to stand out in the Instagram crowd with creative videos. To get more visibility for your brand or business, you can create videos highlighting existing products, new product launches, interesting trivia, upcoming events, and even stories about how things work in your industry.
The thumb rule is to make interesting videos that your audience will love to watch and then talk about. So, think beyond just brand promotion and audience engagement while creating videos for Stories.
These are just a few of the Story features and strategies that you can use to increase your Instagram followers for free and grow your business. With Instagram becoming one of the rapidly growing social media networks, Stories provide an easy and effective means to live up to the adage that sharing is caring. By sharing interesting Stories, you can show your audience that you care about their opinion and want them to be a part of your business journey. So, wear your creative cap, rustle up interesting Stories, and fly high to achieve your business aspirations!