Video content is the key to dominating social media because today’s modern audiences love audio-visual information. People have busy schedules and diminished attention spans, so they don’t have time to read long-form articles. You can say more with video while making everything look fun with music and effects. Thankfully, even if you don’t have production experience, you can use a free video maker. Take advantage of the free video templates and visit this website.
With video content, you can expect your landing page to drive more traffic. The word video on an email also increases click-through rates by 65%. Most importantly, the majority of people make buying decisions with the help of videos they see, may it be on social media or your website. Clearly, you must incorporate video marketing strategies if you want to increase your social media fan base and encourage more followers to patronize your products or services. Here’s what you can do to make quality content to give you the social media engagement results you desire.
When it comes to learning about your products or services, people learn it faster by seeing how it’s used. This works so much better than providing a lengthy step-by-step article tutorial with pictures. Those are still subject to interpretation. Besides, when people scroll their social feeds, they don’t have the time nor the inclination to scan such wordy pieces. Instead, use your video maker to create a fun how-to video that provides an answer to their most pressing questions.
There’s no better way to create hype over your new products than by making video announcements on social media. To create a highly engaging video, take note of the following:
- Show what your product or service solves
- Emphasize its unique features
- Tell a concise and clear story
This takes careful preparation so you can make sure many eyes tune into your product launch. For example, you can make digital posters with your free video maker online as this usually comes with a collage maker, too. Then create save-the-date private messages for your followers and pin the same material on an event calendar. Finally, when you go live with your launch, showcase your video to entice everyone to buy the new product.
Of course, there’s still room for new blogs as these articles make your page rank higher on SEO. Long-form blog articles also serve as cornerstone content that showcases your credibility. Now, you can repurpose your blog content and make insightful video summaries.
Make short, snappy clips with your video maker and embed a few with the article. Share these videos on your social profiles with a strong call to action to describe the post. This is an excellent way to drive up website traffic while gaining more likes, comments, and shares. Remember, every interaction expands your audience base.
If you’re holding an event for your brand, you can generate attention and make your followers feel excited by sharing videos. Use them to give everyone a sneak peek of what they can expect. Don’t forget to share the event information and invite people to come. Make a series of videos with your free video maker to create fanfare leading up to the event.
Additionally, you can create video event recaps. Make them newsy and interesting, then post them on your social channels. This is an excellent way to make those who missed the event feel as if they were there, too.
Sharing LIVE video content when something exciting happens is a great way to drum up attention. For example, when you do a live stream broadcast on FB and IG, your profile icon will stand out on the newsfeed. This tells everyone that you are sharing something in real-time. People usually fear missing out on trends, so they’re most likely to click on your broadcast. Besides, going live will:
- Promotes authenticity
- Showcases full transparency
- Allows you to improvise and do things impromptu
Nothing beats word-of-mouth recommendations coming from satisfied clients. This beats any hard selling tactic. Thus, it would help to get a video of your customer stating why they love your product. Then tweak it with your free video maker to put in the client name or add some music. Sharing user-generated content on your channel:
- Creates more leads
- Captures attention
- Proves authenticity
- Increases conversion rates
Show people what it feels like to work in your company. Share employee interviews that describe their journey in the organization. Providing a glimpse of your unique processes or the people working behind the scenes humanize your brand. When your social media followers see faces, they form an emotional connection and feel an attachment. Besides, it always feels good to support a brand wherein the workers clearly love what they do.
You can also show your followers how their beloved products were built. This will inspire more confidence when they see things built from scratch. Apart from sharing the footage on social media, these videos serve a dual purpose for promoting company culture or serving as a future recruitment tool. You can tweak your content with a free video maker, then add:
Increase attention and traffic to your site by sharing short videos like TikTok clips, IG reels, and Youtube Shorts. These casual videos will complement long-form content by helping you:
- Build brand awareness and recognition
- Promote a new product or service
- Engage in more interactions via comments
These short ads are not only fun and dynamic, but they are super easy to consume because they usually span 15 to 60 seconds. They are very eye-catching and on point. Even if they are short, they don’t lack substance because you can convey your message with music and text graphics. The use of movement also catches the people’s attention as they scroll through their feed. It is important to plan all your content so you’ll have a holistic strategy that covers short posting to long-form video content.
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