Every company in order to be successful, attractive, and popular should not only have a correctly composed marketing strategy but also should have an attractive logo.
Make a logo in the Turbologo generator.
A logo is a special image that is an advertisement for your product or company. It is a logo that serves as a good way of communication between the two parties: the supplier (you) and the consumer (your customers). Thanks to the logo more people can know about you and you will be much easier to remember at the right moments. But to make this happen, you need to design your logo competently and one of the aspects of a cool job is a perfectly chosen color.
Company logo color is one of the most important aspects of design when it comes to branding your business. Unfortunately, many companies fail to achieve their branding goals in part because they chose the wrong colors for their logo.
It can be easy to get carried away with the logo design process because there are so many colors, shapes, and different fonts to choose from. When it comes time to promote your brand, too much of a good thing can do more harm than good. These days, many companies are opting for a simpler approach to branding with a black and white logo.
Black and white logos were once the most popular style of the logo when print products were still the primary means of advertising. Newspapers and televisions were black and white, so the choice of the black and white logo design was obvious. Today, printing costs have decreased, televisions broadcast images in color, and the marketing industry has moved to social media, websites, and email. As a result, color logos have become a popular choice for companies around the world. But why do we keep seeing black and white logos popping up here and there? Here are a few explanations as to why this trend isn’t going away anytime soon, as well as a look at the most popular representatives and owners of such logos.
Black can be combined with almost any other color to achieve stunning success, but there is a certain magic in the good old-fashioned winning combination of black and white. The contrast of black and white creates clean lines and a beautiful play of light and darkness. There is also a metaphorical meaning – the struggle of light with darkness, the balance of the world … it’s safe to say that people seem to respond strongly to this combination. And, of course, companies like anything that evokes strong emotions in potential customers.
Black and white logos have always been popular because of their versatility, ease of reproduction, and beauty. Even in today’s world of color images and neon flashes on every corner, a basic black and white design can be a huge success.
While some companies with black and white logos may use complex lines, fonts, and graphic elements, other brands have opted for a more minimalist approach. For example, Gillette and Electronic Arts have very minimalist fonts that are easy to print on any medium.
When designing a black and white logo, it’s always important to keep the design more conservative because something more elaborate may not look perfect on promotional products.
When you think of an elegant brand and its product, Ralph Lauren and Louis Vuitton come to mind. If you want to provide your customers with top-notch service or a more reliable product, then a black and white logo designed with elegance and grace in mind will let your customers know that you are the best of the best.
The black and white Disney and Apple logos feature simple, clean lines that generally form a sleek and modern logo design. The best thing about these logos is that they are simple and modern and timeless. The legible fonts and perfectly sized icons make it easy to recognize these brands.
Gucci, Chanel, Prada… The list of fashion designers with black logos is seemingly endless. The list is exhaustive because nothing says sophistication like black and white brand logos. Without caring about colors, these design brands focus more on font style and icons.
- Quality reproduction
Whether your black and white logo is added to an email signature or printed directly on an internal memo, standard home, and office printers will always provide an accurate reproduction of your logo.
You can always change the color of your black and white company logo to suit your needs if needed. For example, you can see many color variations of the Nike logo for different events and trends.
Black and white logos always look expensive and elegant. This kind of logo design can work for your business no matter what industry you are in, which is why they are so popular and in-demand to this day. If you are in the process of designing your own logo, this option would be a great opportunity for you to become popular and interesting. Good luck!