Whether you’re a brand new business or an established one, having the perfect logo can bring you to a new level.
Branding is such an important part of business and marketing in 2021. With social media and digital advertising, having something recognizable that your viewers/customers/followers can attach your business to makes all the difference.
There’s nothing easy about creating an iconic logo, but you’ll know when you’ve got it right. In this post, we’re going to help you out by giving you some creative logo ideas. Use these tips as inspiration to create something that can carry your business into the future.
Show Them What You Do
To create a great logo, it has to visually represent what your business does and who you are as a brand. Within the design, there should be some nod, whether subtle or obvious, to your products or services. If you get it right, you won’t have to tell people what you do because your logo will show them.
Keep It Clean
You never want to overwhelm business logos with too much color, text, or imagery. It’s always better to strip it all away and only add the aspects of the design that are absolutely crucial.
Use the empty space to keep the design clean. People should be able to recognize your logo from far away or when it’s small in print or on a site. Taking the less is more approach, whether you’ve got a graphic designer at the helm or you’re doing it yourself on a free logo maker, will go a long way.
Learn More About Color Psychology
The colors you use in the design of your logo will have an effect on the people that view it. Different colors provoke different emotional reactions in people. For instance, red conveys a lot of energy and aggression, while blue gives off a more calm, serene feeling.
Learn all you can about color psychology and use it to figure out the perfect color scheme for your logo. This will help you convey the exact right emotion with your design.
Let Shapes Aid You
The way you use shapes can convey a lot as well. Box-shaped logos are usually more professional because of their symmetry and orderliness. More abstract shapes might be better for things like coffee shops or design firms, which are more “out of the box” in nature.
Using shapes as part of the logo is a great way to make it stand out. It also gives you a template to work within.
Take the Obvious, Find the Subtle
If there are obvious things you can integrate into your logo, don’t shy away from them. For example, if you’ve got a design studio called “Snow Globe Productions”, you’d be remiss not to include a snow globe in your logo design.
At the same time, it’s nice to add subtle touches in a design to allude to your business. FedEx does this with the arrow between the capital “E” and lower-case “x”. It’s not something you see at first, but it’s a nice nod to the shipping industry.
Finding Your Creative Logo Ideas
Use these creative logo ideas as logo inspiration for your new design. Don’t be afraid to tinker with your logo ideas for months or years down the road until you get it right. Very few companies still have the logo they started out with.
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If you want to choose between the best logo makers, we suggest checking out reviews and ratings and then deciding. You could check out a comparison software website for that. Different services offer different options so make sure you know which one you will choose. There are a lot of options, be it free or paid.