Building a Better Website Without Creating a Website


The most important thing to think about, whenever first thinking about any website, is the user. Like a lot of marketing, websites are, regrettably, too often developed ‘inside out’ (company-focused) rather than ‘outside in’ (customer focused).

Almost all website users have their personal reasons and objectives with regard to visiting a site. No matter how specific any website has to contact a wide range of individual users.

To hit your objectives, therefore, every site should give each and every user a comprehensive but simple presentation of the site’s content so that the website achieves your objectives age. g. registrations, leads, income.

To do this successfully users need:

Simple navigation

Navigation that is clear and consistent.

Possibly the worst issue is ‘lost visitors’ – those who are within a maze and don’t know wherever they are on the site.

The website should always allow users to simply return to the home page as well as preferably get to any web page with one click.

Possess shown that users wish to find things fast which means that they prefer selections with intuitive ranking as well as organizing and multiple options to many layers of simple menus. The menu hyperlinks should be placed in a consistent place on every page.


People do not appreciate an over-designed site.

A website should be regular and predictable. For the greatest clarity, your site design needs to be built on a consistent style of modular units that share the same basic format, graphics, etc.

Designing internet sites that meet their aims

Everything above is pretty straightforward, but how do you ensure that you are capable of it?

The answer is website design – an approach to the design along with content that brings together not simply design and hosting nevertheless all aspects of function, layout, technical solutions, and, most significantly, usability.

The distinction may appear academic but imagine seeking to publish a magazine using only graphic design and printing even though ignoring content and cropping and editing. It just would not work however that’s what too many people nevertheless try to do.

Website structures

Defining a website using internet architecture requires:

– Website maps

– Flow graphs

– Wireframes

– Storyboards

– Templates

– Design Guide

– Prototypes

This particular planning saves you (the client) money. The better the site chart, flow chart, wireframe, storyboard, templates, and style guide as well as a prototype the more time and cash you save because it gives the developer who has to do the images and the developer who has to perform the programming a plan.

We are constantly amazed that men and women who wouldn’t think about constructing a house, car, ship, or maybe whatever will still make a website without architectural preparation.

The benefits include:

– Getting together with business goals

– Bettering overall usability

– Minimizing unnecessary features

– More rapid delivery

Site maps

Most people are familiar with site maps on websites which are generally a bunch of links.

A new site map is more of a visual model (blueprint) from the pages of a website.

The actual representation helps everyone to comprehend what the site is about and also the links required as well as the various page templates that will be required.

Flow charts

A flowchart is another pictorial or visible representation to help visualize the information and find flaws in the process via say merchandise selection for you to final payment.

It’s a pictorial summary that shows using symbols and words steps, sequence, and relationships on the various operations involved, and also they are linked so that the movement of visitors and information throughout the site is optimized.


Wireframes take there be derived from the skeletal wire clusters that underlie an écharpe. Without this foundation, you cannot find any support for the fleshing-out which creates the finished element.

Wireframes are a basic aesthetic guide to suggest the layout and also placement of fundamental design factors on any page. Any wireframe shows every simple click-through possibility on your website. It’s a “text only” design to allow for the development of variations just before any expensive graphic design and also programming but one that will also help to maintain design consistency throughout the site.

Creating wireframes permits everyone the client and also the developer to see the site and also whether it’s ‘right’ or requires changes without expensive encoding. The goal of a wireframe should be to ensure your visitors’ desires will be met on the web page. If you meet their needs you might meet your objectives.

Manufacturing a wireframe requires dialogue. You actually and your developers talk to turn your business successfully into a web page. Nobody knows your business greater than you and your developers really should listen to ensure the resulting wireframe accurately represents the business. You actually, however, must answer often the questions; questions such as:

– What does a visitor do at this moment?

– Where can a subscriber go from here?

and overlook questions about what your guest sees at this point. Sounds effortless, but!!!


Storyboards have been first used by Walt Disney to produce cartoons. A storyboard is a “comic” produced to aid everyone to visualize the displays and find potential problems just before they occur. When creating a show a storyboard provides a graphic layout of events so much as they are there to be seen through the camera. Regarding a website, it is the layout and also a sequence in which the user or perhaps viewer sees the content or perhaps information.

However, the wireframe provides the outline for your storyboard. Developers and designers don’t have to work in vacuum instructions the wireframe guides just about every design, information architecture, direction-finding, usability, and content account. Wireframes define “what is definitely there” while the storyboards explain “how it looks”.

Web themes and style guide

Templates usually are standard layouts containing essential details of a page type this separates the business (follow often the $) logic from the appearance (graphics etc) logic so there can be maximum flexibility with the presentation while disrupting the main business infrastructure as little as likely.

Style guides document the planning requirements for a site. They will define font classes, as well as other design conventions (the line between the teeth, font sizes, underlining, topic types, etc . ) to get followed in the Cascading Type Sheets (CSS), used to supply a library of styles which can be used in the various page sorts in a web site.


Any prototype is a working design that is not yet finished. That demonstrates the major technical, design and style, and content features of the web page.

A prototype does not have identical testing and documentation because of the final product but permits clients and developers to make certain, once again, that the final product or service works in the way that is needed and meets the business targets.

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