Beginning a Law Firm – What’s in the Name?


When I started this law firm I was confronted with many selections. What kind of law will I process? Where will I practice? Who do I want for consumers? What kind of fees will I fee? It wasn’t until I got into the planning stages of the law firm that I began to view these questions as far more big-picture, firm philosophy sort of questions. These types of questions may well never be fully solved because they are not static. Why choose the best bail bonds in San Jose?

A single big-picture question that is fixed and that can have a profound effect on the success of your business is its name. What’s in the name? A lot if you think about it. Take into consideration your name for starters. Suppose you had been named something different? Suppose you were a boy and had accepted a girl’s name. Suppose you were born in a specific religion and were given a name not associated with which religion? Have you ever been to a location where for some reason your title was looked down when? These same types of feelings might be encountered with your law firm brand.

The great thing about starting a law firm is that you simply get to think about this and prepare. If you are starting a law firm and are also reading this article, you are probably sometimes fairly young, fairly highly proficient, or both. For anyone who is, then you can probably see that the eye and structure of the process of law are switching gradually beneath everyone’s legs. Competition is fierce, along with the image is everything. And what happens, one of the first things people learn about you, something they will almost certainly use to form an opinion about who you are before they even satisfy you, is your firm brand.

When naming your practice there are some things you should take into consideration to make sure you are maximizing the first impression. First, don’t use your name. Second, it should be straightforward to remember. And finally, it should get people to feel and think the way you need them to feel and think about your law firm. Although this may look easy, when you try and do it, I think you’ll find it is a nice tough exercise.

Some of you may be thinking, “why not occurs name? Everyone else does. very well That is precisely why. Although people will vary goals, if you are starting a lawyer, one of those goals is probably to generate money practicing law. You make cash by having people sign up for your services. People sign up for your services when they know you. Why blend in with everyone else when you can set yourself apart? Not just does not using your name enable you to present an image in potential client’s minds, but it enables you to build the brand you want. An excellent example of this is the Valorem Legislation Group. If you look at their website the central theme is getting rid of the billable hour to supply clients value for what they may be being paid. If you don’t know, Valorem is Latin about value (loosely). Do you view the jump start you can get on the competitors with a good name?

2nd, easy to remember. This is easy for obvious reasons. If individuals refer your services to friends or colleagues, what exactly is easier to remember, Valorem Legislation Group or Smith, Sands, Zaremba, Charles, Flippy as well as Jagermeister? Make your name simple to remember and you make it simpler to get business – a vital when starting a law firm.

Lastly, the brand. When you start your law practice you start as the brand name. At all times you are promoting your practice, you are what your exercise stands for. But before anyone understands what you are all about, you can start all of them down the right track by having a great name that signifies the firm philosophy. A solid, powerful, confident name could make the difference in someone selecting to call you. It may also mask your size. “The law firm of Joe Shmoe” implies that you are a small company. Like it or not many people associate little firm size with bad performance or cheap solutions. Look bigger than you are instantly by having a firm name that connotes structure, organization, as well as numbers.

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