A Brief Overview of the Latest Content Marketing Trends in 2022

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Content marketing costs over 60% less than traditional marketing methods, yet it generates triple the leads.

To have a successful business, content marketing is a must. But not all content is created equal, and what worked yesterday may not work tomorrow.

To get the most out of your content strategy to make sure Google Display Network marketing, follow these content marketing trends in 2022.

Video Continues to Lead

Video content has outperformed other forms of content in recent years, especially with the boom of TikTok and Instagram Reels.

And in 2022, you should continue to focus your marketing efforts on video content. Whether long-form or mere seconds long, video captures audiences’ attention more than text-based content, making it easier to get your business’s message across.

Invest time in developing more video content. Focus on social media channels where followers can engage with the content. And if you’re still struggling to attract engagement to boost your content, learn how to start getting free likes.

More Focus on Long-Tail Keywords

SEO has been a primary focus for many marketers and business owners for years. And in 2022, you can expect more focus on long-tail keywords to drive your content.

Long-tail keywords are often more specific and niche than shorter keywords. This makes them easier to rank for on search engines like Google. And because long-tail keywords aren’t as vague as short-tail ones, your blog posts and articles are more likely to be relevant for people searching online.

Don’t skip keyword research, and be sure to experiment with longer keyword phrases for killer content.

The Rise of Interactive Content

Interactive content is already popular on social media, with features like polls and quizzes on Instagram Stories and filters and effects on TikTok. But chances are, this is only the beginning of the rise of interactive content.

Interactive content increases engagement, which increases your brand’s online presence.

And you can take advantage of more interactive content in 2022. Games, surveys, interactive landing page widgets, and more are likely to continue to expand in the future.

A Human-Meets-AI Approach

Across nearly all types of marketing, AI is becoming more powerful. And this is one trend you won’t want to pass up. AI can give you in-depth information about your audience and customers while serving their needs in ways humans can’t.

But as you start using AI in content marketing, don’t forget the importance of the human touch.

Many online users are getting burned out with spambots, fake profiles, and a lack of authenticity in the content they consume. An empathetic, human approach will be vital in capturing followers and leaving a positive impression on prospective customers.

Content Marketing Trends to Follow

Content marketing is key to a business’s success, and it’s constantly evolving and shifting.

Follow these content marketing trends in 2022 to stay on top of the best strategies.

For more marketing tips and advice, be sure to check out our other business articles!

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