6 Techniques to Increase the Use of Your Social Intranet

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Why do energetic Facebook users become introverts on their company’s internal social networks? Is the lack of use solely due to a “cultural” factor? Why do some firm employee intranet portals and internal collaboration sites engage employees better than others? What function does the technological platform play, particularly when the end-user isn’t even aware that he or she has a choice? Is it possible to enhance adoption by issuing a management directive?


If your company is having problems answering these concerns, here are some ideas for making an intranet employee portal really collaborative.


These are relevant to intranets at various stages of digital maturity, ranging from simple information publication to document or content repositories, a centralized platform for accomplishing activities, and a truly collaborative idea-generating engine.


Make user adoption a priority.


Even if you constructed the best intranet platforms’ site utilizing best-of-breed technology, user adoption isn’t guaranteed. Here are some suggestions that you might find useful:


  • Avoid the mandate-driven approach of the “big daddy.” Allow intranet use to be optional at first, with progressive incentives to migrate. Make the portal an indispensable resource for your staff. Make it a habit for your employees to check the URL on a daily basis. It’s possible that you’ll be able to track your daily attendance using the site.
  • Include a lighthearted element. Run a competition to see who has the most followers, the most cross-departmental comments, or the most “likes” on an idea.
  • Use infographics, films, photos, charts, and slide displays to break up the text. Uploading a video or other digital material, for example, may earn more reward points than a simple word update.
  • To ensure effective participation in a multi-country context, keep the cultural, language, and time zone sensitivities in mind.
  • Rather than making the portal a dumping ground, try to provide personalized content to the user. ‘Recommended news,’ ‘Your duties,’ ‘Suggested groups,’ and ‘HR policies in focus this week,’ for example, may be useful.
  • People are frequently tagged too.


Make it mobile-friendly and attractive.


Designing apps and portals with mobile consumers in mind is no longer a ‘nice-to-have. To achieve adoption, especially among remote workers and salespeople on the road, the best corporate intranet must be accessible without substantial functional limitations.


According to a recent Google survey, mobile users are five times more likely to leave the task they’re working on if the site isn’t mobile-friendly. It’s critical to have a clean, intuitive, and responsive UX design. Furthermore, for apps and portals where user involvement is critical, I advocate investing in a well-designed native mobile app.


Set up a good moderation system.


Establish an effective employee portal steering group to manage the structure and rules of engagement, to direct good usage and developments, to discourage bad habits (for example, posting in inappropriate groups, comments with a sexist undertone, and excessive people tagging), to resolve conflicts and conduct audits, and to handle change management needs. Recruit a staff to handle continuous content generation.


More importantly, pay attention to what your employees have to say on the intranet.


Make your intranet work for you.


Assist the end-user with the least amount of overhead possible. Determine which of the top tasks that employees conduct on a regular basis that involve several systems are simple to complete on the employee intranet portal. So that employees don’t have to duplicate their efforts, ask your IT vendor to integrate it with other LOB, HR, and admin systems.


Engage a process to redesign with professionals to help you streamline your employee-facing processes and see if you can place them on the intranet portal.

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